Organizational Behavior - Perception Bias - How we think
Perception is an intellectual process of transforming sensory stimuli to meaningful information. It is the process of interpreting something that we see or hear in our mind and use it later to judge and give a verdict on a situation, person, group etc. Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict our prior beliefs. For example, a teacher may have a favorite student because they are biased by in group favoritism . The teacher ignores the student's poor attainment. Conversely, they might not notice the progress of their least favorite student. Example - Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. It is a broad term to identify the behavior all people exhibit to tend to "see things" based on their particular frame of reference . It also describes how we categorize and interpret sensory informat...