Tourism Providing Experience of Awa Culture
Once known as Awa Province (Awa-no-kuni), Tokushima Prefecture is renowned as the venue for the Awa Odori (Awa Dance)*. It is also famous for its high-quality indigo dye called Awa Indigo** and the Awa Ningyo (Puppet) Joruri***, designated as an Important Intangible Cultural Property of Japan. These are collectively referred to as the Three Great Awa Cultures. We spoke with the person in charge of promoting cultural tourism at the Tokushima Prefectural Government Office about tourism experiences centered on these special cultural aspects of the region. In Tokushima Prefecture, the Yoshino River, often referred to as the "raging river," stretches from east to west. During the typhoon season, this river frequently floods, causing extensive damage. Due to that factor, it was difficult to utilize the water of the Yoshino River as a resource, and rice cultivation was difficult in parts of the river basin. So instead, indigo plant's cultivation, which is a primary source for ...