Uniqlo
Uniqlo to apply European 'select few' strategy worldwide Fast Retailing differentiates itself from fast-fashion sellers like H&M, Zara TOKYO -- Uniqlo is shifting its focus to larger stores around the world, as the affordable fashion retailer hopes to build on its success by opening flagship stores in Europe. The Japanese brand's owner, Fast Retailing, is expanding its European business. In April, it opened new flagship stores in Rome and Edinburgh in the U.K. It also added locations in London, Milan in Italy, and Nice in France this spring, bringing the total number of stores in Europe to 76 out of 2,469 worldwide. Uniqlo's business in Europe differs from that of its more established operations in Japan and China. In Europe, flagship stores in big cities account for half of store sales. With many well-known labels competing on the continent, Fast Retailing decided that having more flagship stores was the best way to communicate the brand concept by showcasing the...